You wrote the estimate. Now go get the job.
You already paid for those leads — you're just not calling them back. Every estimate that went quiet is still sitting in your CRM. We answer every call, work the backlog, and book inspections. Your team closes them.
Call it and try to trip her up
Play a homeowner with a leak. She tells you she's an AI in her first sentence, then books your inspection.
(219) 356-3190Not a lead problem. A follow-up problem.
The ad ran. Somebody drove out, climbed the roof, measured it, wrote it up. That estimate cost you real money and half a day. Then it went quiet.
The Missed Call
She called three roofers. Number one picked up. You called back the next afternoon — she'd already booked somebody.
The Cold Estimate
Sent Tuesday. Two follow-ups. Then it slides to the bottom forever. Nobody decided to stop chasing it — it just stopped getting chased.
The 9 PM Storm Call
Hail hits. The phone rings all weekend. Your office is closed. Every one of them hires somebody inside 72 hours.
The Review You Earned
Great job, clean yard, nobody asked. So nobody left one — and the next homeowner never found you.
Where the money leaks
None of those is a marketing problem. Every one is somebody had to do it, and nobody did.
Which is good news. That job can go to something that never gets busy, never forgets, and never quits at five.
Don't take my word for it. Be the homeowner.
The same agent your customers reach. Be vague, interrupt her, ask something she shouldn't know.
Call it and try to trip her up. Four minutes for the demo — longer only if you want to talk about your own business.
Alyssa · Inbound Estimate Agent
Alyssa says she's an AI in her first sentence, every call. Homeowners who find out afterward take it out on your brand, not ours.
One brain behind website chat, SMS, Messenger, Instagram and Google Business messages. Same answer wherever they reach you.
Call it from your own phone
Use your cell, and talk over it on purpose. That's what your customers do.
(219) 356-3190 Tap to call"We got hail last week."
"How much is a new roof?" — watch it refuse to guess.
"Let me talk to a person." — watch how fast it hands off.
Then do what it asks. Before it lets you go it will tell you to text ROOF to the same number. Do it while you're still on the line and watch the follow-up fire in real time.
That number rings a real agent, configured the way yours would be. Nobody calls you back unless you ask.
Two minutes. Nine forty-seven at night.
Nobody on your team was awake. The job got booked anyway, and Dana told two competitors' silence exactly what it was worth.
Look at the timestamps, not the words. That is the entire product.
Illustrative thread. Go call the number and produce your own.
What's your backlog actually worth?
Four numbers. Every figure below is arithmetic on what you enter — no claim of ours anywhere in it.
Three employees. None call in sick.
Not software to learn. Three roles, each covering a place your money leaks, all running inside the CRM you already own.
Alyssa
Answers on the first ring at any hour. Qualifies, gets the address, books the inspection.
- Catches every missed call
- Replies in seconds by text, chat and DM
- Nights, weekends, storm surge
MiMi
The one that pays for all of it. Works your unsold estimates on a real cadence and reopens the not-right-nows.
- Estimate follow-up sequences
- 90-day and seasonal revisits
- Old database reactivation
Ruby
Asks on punch-walk day, when they're happiest. Then asks whether a neighbor needs a look.
- Timed review requests
- Routes unhappy replies to you
- Neighbor and referral asks
They qualify and book. They don't quote prices, promise claim outcomes, or close. That's your team's job — we just make sure they have somebody to talk to.
Test oneCustom to your shop. Not a template with your logo.
An agent trained on somebody else's roofing company sounds like somebody else's roofing company.
The leak audit
We count it with you: unsold estimates, missed calls, dead leads, time-to-first-contact. You keep that number whether you hire us or not.
We learn your shop
Recorded calls, your best closer's actual language, the five objections you hear weekly, what the agent must never say. This step decides whether it sounds like you.
Build & wire
Agents built in your GoHighLevel account. Numbers, calendars, pipeline stages, routing. Emergencies page a human. Out-of-area gets declined politely.
You try to break it
Your team calls it and does its worst before a customer ever hears it. Nothing goes live until you sign off on the transcripts.
Backlog first
MiMi goes at your unsold estimates before we touch new ad spend. That list is already paid for — the system's first job is funding itself.
Read, tune, repeat
Every conversation is recorded. Monthly we find where it lost people and fix it. An agent nobody reads gets worse.
Against your other two options
Do nothing, hire somebody, or this. Here's where each lands.
| Nothing (today) | Hire a person | The AI Roofer | |
|---|---|---|---|
| Answers 9 PM Sunday | No | No | Every time |
| Time to first contact | Hours or days | Minutes, when at the desk | Seconds, always |
| Works the unsold list | Two tries, then dies | Until something urgent comes up | All of them, on cadence |
| Storm-week call surge | Phone rings out | One call at a time | Unlimited, simultaneous |
| Asks for every review | When somebody remembers | When it's on the list | Every completed job |
| Ongoing cost | Free, and expensive | Salary, taxes, turnover | A fraction of one salary |
| Ramp time | — | 60–90 days, then they may quit | Four weeks, then it stays |
| Closes the deal | Your team | Sometimes | No — and it shouldn't |
| Shows you what happened | Whatever got written down | Whatever got written down | Full transcript, every time |
The middle column isn't bad. A great office manager is worth what you pay her. She just goes home, gets sick, takes vacation — and the phone doesn't.
No made-up statistics here
You've read a dozen agency pages that open with a percentage nobody can source. We left ours out.
What we promise
Every call and message answered in seconds, any hour. Unsold estimates followed up on a set cadence until they reply or opt out. Every conversation recorded and readable. All of it verifiable from your own dashboard in week one.
What we won't
A close rate. A revenue number. A percentage lift. We don't know your market, pricing, capacity or how good your closers are — and anyone quoting you a return before seeing your CRM is guessing with your money.
How to judge it
Two numbers you can pull yourself, before and after: average lead-to-first-contact time, and estimates sitting untouched past 14 days. If those don't move, nothing else we say matters.
What you're actually worried about
The objections we hear on every call.
Will my customers know it's a robot?
Yes — it tells them, first sentence, every time. That's brand protection, not caution. A homeowner who finds out afterward doesn't blame the software company, she blames the roofer. Ask for a person and you get one.
Go call the number and hear how it introduces itself.
What if somebody asks it a price?
It refuses, like your best salesperson would: "I can't put a number on it without somebody looking — every house is different and I'd rather not guess at yours." Then it books the inspection. Letting an agent quote is how you end up honoring a number nobody authorized.
Do I have to switch CRMs?
On GoHighLevel we build inside your account and you keep everything. On something else, we'll tell you honestly whether it integrates cleanly or whether you'd be fighting it. Some platforms are worth leaving. Some aren't, and we'll say so.
My office manager already does follow-up.
She does it between answering the phone, ordering material, scheduling crews and calming the customer upset about a delay. She's not doing it badly. She's doing it fourth.
This doesn't replace her. It takes the pure repetition so her judgment goes where judgment matters. Ask her which task she'd hand off first.
What if it says something stupid?
Two safeguards. Before launch your team spends a week trying to break it, and nothing goes live until you sign off on the transcripts. After launch every conversation is recorded, so when something goes sideways you see exactly what happened and it's fixed that day — more than you can say for a bad phone call nobody recorded.
It also can't quote a price, promise an insurance outcome, or book a slot your calendar doesn't have.
How long until it's running?
About four weeks. And we point it at your unsold estimate list before new lead flow — that list is already paid for, so the system's first assignment is funding itself.
What does it cost?
Depends how many agents and numbers you need and how deep the CRM build goes. We price it after the audit, when we can see what you actually need instead of guessing.
The frame we hold ourselves to: if recovered revenue doesn't clear the cost several times over, we haven't built you anything worth having.
We tried a chatbot once. It was terrible.
Most are, for the same reason: generic bot, no training on the business, no connection to a real calendar, nobody reading transcripts. It answered questions nobody asked and couldn't book anything.
Fair test — go call the number and try to make it look stupid. If it holds, your objection is about the last one.
Go call it before you decide anything
Play the homeowner. Be difficult. Then decide whether you want that answering your phone at nine on a Sunday while your competition rings out.
Heard enough? Book the free leak audit — we count what's in your CRM and you keep the number either way.